Marketing normally leaves me cold, but the linen industry is conducting a remarkable campaign in Paris that not only engaged and amused Sherard and me but ended up selling us several items.
We first noticed a street in the Marais decorated with huge lampshades, saying “I Love Linen.”
While I did find this impressive, and rather charming, I had no idea that I was falling under the spell of a brilliant marketing campaign.
Then the next day we saw this impressive installation at the Place des Vosges. At first we thought it was contemporary art, which it sort of was.
There was also a handsome display of linen shirts, and I presciently commented to Sherard that I might be persuaded to buy one at some point.
The deal was closed when we stopped in at Muji in the Forum des Halles underground shopping center. Linen items were 20% off! I bought a shirt and Sherard bought a scarf.